Our client offers a wide variety of home inspection services in his local area. He reached out to us for his Google My Business profile optimization and business website optimization. Pete wanted his business to be in the Top Three-Pack on the Google Search Engine result page. We started well as a significant rise in website and Google My Business Profile rankings were observed by the client himself.
When we were near to touching the Top Three Pack, we encountered heavy competition. Pete had been in discussion that he was learning SEO himself and would want to SEO his business himself and so he did. He canceled his services and we parted ways gracefully. Although in just 5 days when he made an update, he lost his online presence. He contacted us in a panic, and we resolved their problem in half an hour. Pete then decided to come onboard and we couldn’t be happier to provide our service.
When we went deeper into the previously built website of the client, it had Zero to no optimization. Therefore, it was not ranked high on the Google search engine. The website had a dull outlook and an outdated theme which was not complementing the client’s work and the company’s capacity for work. We created his SEO website, demonstrating the client’s work potential with a clear structure, non-distracting design, a work-oriented approach, an easy-to-use layout, and a highly optimized interface. Upon request, his wife, Kerry, allowed us to optimize their GMB profile, and we started to generate quick results beyond their expectations.
Our team started work by analyzing the current website. While auditing the website, we found many flaws, including complex UI, coding errors, unappealing design, heavy bounce rate, and loading speed. So, we decided to build the website from scratch. Our design team worked on a simple and interactive design that’s easy to use for potential customers and visitors. We chose the best hosting for the website and resolved the loading speed issue.
Meanwhile, our SEO team was working on ranking the client’s website over the top, so they get a significant share of this highly competitive niche. We did our best and secured the top ranking on the GOOGLE SERP. Our client was astonished by the final result, and most importantly, EZ Landscape started getting clients through their websites.
We started our work by looking for the direct and indirect competitors serving in the same business area to take the lead from them. Omer’s website was designed to showcase a variety of services and the work quality he provides, so we used a customized web design to display his work. Our client’s end goal was to broaden his business, so we exceeded the website reach to 25 miles to influence the maximum number of potential customers. The keywords that we used were target-oriented and derived the expected results. Through proper marketing, we started generating leads, and Omer was overwhelmed with the noticeable business growth.
The client shared the old website he had built through his last agency, so we thoroughly examined the complete website to avoid mistakes. The old website had zero animations, an outdated design, and less load speed due to poor optimization. By talking to him, our expert coordinator found that the main reason not to continue with the last agency was insufficient work quality and lack of communication. We designed a customized theme based on the client’s requirements and communicated all the major characteristics with Chris to keep him in the loop. Our design portrayed premium vibes, the animations were interactive, and the overall website was optimized.
Challenges And Solutions
- The client’s website and Google My Business profile ranked against several local search terms.
- The client started getting calls from his website and Google My Business profile as he ranked among the top results. The client was getting business from the first day of his campaign.
- The client’s website was restored by our SEO professionals in just half an hour. They reversed the changes and carried SEO audit. All the issues were resolved.